Take my condition. The things I am supposed to be embarrassed about now — not being able to walk, not being able to wipe my ass, waking up some mornings wanting to cry — there is nothing innately embarrassing about them. It's the same for women not being thin enough, or men not being rich enough. It's just what our culture would have you believe. Don't believe it.
Morrie speaks these words of advice to Mitch during their eleventh Tuesday together, when they talk specifically about culture. Gradually, Morrie has come to accept his physical handicaps, just as he has come to accept his impending death. He complains that the culture is wrong to deem natural physical need as socially embarrassing, and thus he refuses to believe that his handicaps are shameful. In rejecting the values of the popular culture, Morrie creates his own set of mores, which accommodate the physical shortcomings popular culture finds pitiable and embarrassing. As Morrie sees it, popular culture is a dictator under which the human community must suffer. He has already suffered enough from his disease, and does not see why he should seek social acceptance if it is not conducive to his personal happiness. Throughout the book, popular culture is portrayed as a vast brainwashing machine, wiping clean the minds of the public, and replacing the inherent kindness they posses at birth with a ruthless greed and selfish focus.